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Kardeş, N.E., Kımıloğlu, H., “’Consumers’ perceptions of technology and the benefits of technologically improved marketing activities”, Global Business and Technology Association, Tenth Internetaional Conference Readings Book, L. Fuxman, N. Delener, F.V Lu, L.E. Rivera-Solis (Derleyeler), 470-479, USA, 2008.

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